A business that is able to generate enough profit is worth venturing into. However, it is not usually easy to run a business and be able to generate the desired amount of profit within the desired period of time. There are many factors that can account for this. However, money is usually the underlying factor. For example, you may have dreams to propel your business to higher heights but you may not have enough funds to bring your dreams to fruition. In order to quail the negative effects of financial hurdles in running a business, it is always advisable to acquire a small business loan. Small business loans can be acquired from any financial lending institution. However, there are certain important factors that you have to bear in mind before acquiring a small business loan.First of all, you must try to carry out a viable and timely market analysis. This step is very important and should not be overlooked. Market analysis can enable you to know how to run a business without incurring too many losses or any losses at all. It is a sure way of knowing the strengths and weaknesses of your business, learning more about the number of customers who may available to help you sustain your business and the estimated amount of money that you may have to pump into your business in order to see viable results. Without this step, any business is bound to fail.After carrying out market analysis, you have to found out the hurdles that will affect your business. It is important to always bear in mind the fact running a business is not a smooth ride. Sometimes there are losses which can be substantial enough to ruin your business. A good business person must know how to avoid the hurdles that are associated with running a particular business. If you want to be a successful business person, you have to remember to identify all your obstacles and how to overcome them. As a matter of fact, only small business finances that have been acquired by business persons who are aware of the obstacles awaiting them have been properly utilised.It is also important to identify all the risks that may be involved in the running of a particular small business. In this case, the business person involved will be responsible for deciding whether to take a particular risk or not. Some risks tend to yield desired results, while others tend to jeopardise the progress of a business. It is entirely up to you as a small business owner to decide whether to take a particular risk or not. The timing is usually important because it determines whether the risk is worth taking or not.If you have prospects of acquiring one of the small business loans, you must be able to use the funds accordingly. In this case, this means expanding your current small business so as to generate enough funds to repay the loan. Otherwise, acquiring a small business loan will be equivalent to digging your own grave.

I want you to think about the term “Fundraising Auction”.

A “Fundraising Auction” is an event where items of value are gathered, and then sold in a competitive bidding situation, either in a Silent Auction format, or in a Live Auction format by a Live Auctioneer. And since typically the best items are saved for the Live Auction, arguably it is the Live Auction that should generate a significant portion of the proceeds in any Fundraising Auction.

So why do so many non-profit groups consider the Fundraising Auctioneer to be the least valuable component in a Fundraising Auction?

The Hosting Facility gets paid.
The Printer gets paid.
The Caterer gets paid.
The Liquor Store gets paid.
The DJ gets paid.
The Florist gets paid.
But the Auctioneer … the individual who is expected to raise the lion’s share of the event’s proceeds… is expected to work for Free. And is usually under-appreciated for the professional services he/she provides.

I’m not trying to underscore the value of the invitations & programs, food, booze, music, and decorations. All are important in their own way. But each of these are “Expenses”. It is the Auctioneer who is going to bring “Revenue”… and thus, the “Profits”… into any event. Which is the ultimate objective of any Fundraising Auction.

Here is a real-life example of how under-appreciated the Auctioneer can be. In two comparable events we worked last year, during the dinner portion of the event one non-profit group sat the Auctioneer (me) at a table with the DJ, the Interns, the Volunteer Staff, and other event “Help”. The 2nd non-profit group sat the Auctioneer (me) directly next to the CEO of their organization, where we chatted about how important the pending revenue would be to their organization. Which group do you think valued the services of the Fundraising Auctioneer more?

Don’t ever under-estimate the value that a professional Fundraising Auctioneer can bring to your event. The Auctioneer adds value as a pre-event consultant. And the Auctioneer can change an event from a moderate to a huge success.

A Case Study Once I was scheduled to call an Auction for a major local non-profit group. They represented a very good cause and they had a strong and dedicated following. Their event was sold out, quality Live & Silent Auction items had been solicited, and the Special Pledge Appeal had been choreographed and was ready to go. The facility was first class, the appropriate caterer was booked, and the food was ready to cook.

But quite unexpectedly, some unseasonably inclement weather forced the event’s cancellation. Despite all of the committee’s hard work, cancelling the event was the proper decision considering the circumstances.

So the Event Committee scrambled to re-schedule the event for the following weekend.

They confirmed with the Hosting Facility.
They confirmed with the Caterer.
They confirmed with the Liquor Store.
They confirmed with the DJ.
They confirmed with the Florist.
Since they already had the Mailing List of those scheduled to attend, no new invitations had to be printed as all were contacted by email or telephone. So with everything in place, the group went ahead and re-scheduled the event for the following weekend.

But guess who they failed to confirm? You got it… the Professional Auctioneer. They thought so little of the Auctioneer’s contribution that they “assumed” that the Auctioneer would be available and at their beck and call.

But the Auctioneer already had another Fundraising Auction booked for that date with another non-profit group. It was only hour away from the re-scheduled event, and things could have been easily worked out. All Group #1 had to do was start their event one hour earlier, or one hour later, than the Group #2, and the Auctioneer could have helped both groups on the same day.

But because Group #1 failed to anticipate a possible Auctioneer conflict, because they failed to confirm with the Auctioneer before re-scheduling their event, their preferred Auctioneer had to bow out and they had to scramble to locate substitute “Volunteer” Auctioneer only days before their event.

And it cost them.

Learning Points

The Live Auction is usually where the profits are made at any Fundraising Auction.
A Professional Fundraising Auctioneer can be vital to the success of any Fundraising Auction.
The better Fundraising Auctioneers usually get booked quickly.
You need to recognize the important contributions that a good Auctioneer can make to your event.
Michael Ivankovich is a Bucks County Fundraising Auctioneer based in Doylestown PA, and serves the Great Philadelphia PA area. He has been a professionally licensed and bonded Auctioneer in Pennsylvania for nearly 20 years, has been named Pennsylvania’s Auctioneer of the Year, and has considerable experience in conducting Fundraising Auctions. Michael loves helping groups raise needed funds for good causes and one of his specialties is the “Special Pledge Appeal” or “Fund-A-Cause Appeal” which usually enables clients to double their revenue in a single evening.

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